Oswaldo Mendoza
UX Researcher & Designer
I lead user research, IA, and experience strategy for financial services, legal, and higher education organizations where compliance and high-stakes decisions shape the design, bringing the judgment to know when a standard research or testing approach doesn’t fit.
Featured Work
A selection of projects that show how I think, work, and solve problems.
Web Accessibility
User Research
Design System
University of Nevada, Reno Website Redesign
The University of Nevada, Reno was working under a federal OCR Resolution Agreement after an audit found major accessibility barriers across its public site. I led research, design, and accessibility testing for a ground-up website build that used modular component system. This helped remediate accessibility issues and prevent recreating new issues when publishing new content.
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User Research
Conversion Rate Optimization
A mixed-methods study of mobile app adoption for a Fortune 500 financial institution.
A Fortune 500 financial institution website wasn’t converting visitors into mobile app users at the rate the product marketing team expected. Some “Download the Mobile App” CTAs were performing well. Others were being ignored entirely. The client needed to understand why and what to do about it.
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Web Strategy
Conversion Rate Optimization
Traffic Was Growing, Conversions Weren’t: A Multi-Year CRO Turnaround
A national law firm was gaining strong organic traffic, but its website wasn’t converting that momentum into signed clients. Over a multi-year engagement, I led the UX and CRO strategy behind a program that lifted qualified leads by 192% and signed clients by 820% year over year.
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AB Testing
Conversion Rate Optimization
From Guesswork to Hypothesis: Standing Up a CRO Program for a National Mortgage Lender
Helped a content team turn strong organic traffic into a real experimentation program, including a 54.74% lift on their strongest test.
View Case StudyWhat I bring to the table
These are the strengths that consistently make a difference on the teams I join.
Research that finds the real problem
Talking to real users to find out not just what’s happening on a page, but why they don’t act, then turning that into a prioritized set of recommendations instead of a guess.
Accessibility & compliance-driven design
Built and led a repeatable accessibility audit process — Siteimprove, keyboard navigation, screen reader testing — that resolved a federal ADA complaint across a 15,000+ page site.
Cross-team communication
Facilitating workshops with SEO, content, and stakeholder teams to align on research priorities, score ideas, and move ambiguous problems toward a shared plan.
Agency and in-house experience
Working inside companies and alongside them as a partner. That gives me a clearer read on what teams actually need versus what they think they need.
What people say about working with me
As a full service agency, we are always looking to integrate exceptional freelancers that we trust to do good work, invoice us appropriately, and follow a time-line. Oz is one of those people.
We have hired him to fully develop two websites and as a consultant on various website projects in which we need his expertise.
He is knowledgeable, responsive, creative, and stays on time and within budget. We find him to be an exceptional addition to our pool of freelancers and would not hesitate to use him again.
– Diana Evans, President
DAE&Co.
Oswaldo did excellent work in designing my Realtor business web site and working all the necessary details such as connecting my website to all my social medias and made it look outstanding and professional.
Oswaldo is always willing to go the extra mile to help his customers not only on web designing but computer issues or setting up Google My Business or any other client’s request etc. I really appreciated that Oswaldo was always willing to work around my busy schedule and was always ready to listen to my business needs.
Oswaldo is a truly pleasant person; he is a very skilled individual who possesses an excellent work ethic and displays a strong commitment to his job and a very high degree of professionalism. I am extremely thankful for all Oswaldo’s support in helping me move my business forward and for sure it is nice to have an honest professional who holds YOUR best interest first and foremost! I can, without reservation, make a very strong recommendation of his services.
– Alma Chilson, Realtor
Oswaldo has been working with us as our web developer and web design consultant for several years. He has excellent technical skills as well as creative skills. He designed a new website for us and improves and updates our site as needed. He has always been very responsive to any website issues we have had.
– Kevin Davis, President
TopLine Leadership