Discovery and research
During the research phase, we wanted to better understand how our users find out about the university, what kind of information was most important to them, how easy it is for them to find that information, and what devices they access the website. Some of the research methods include:
- Competitive research to compare how other regional universities organize their content and structure their navigation.
- Conduct in-person interview questions to prospective students, parents, and faculty to determine their expectations and impressions of the current website.
- Identify the top tasks our users want to achieve while visiting the website.
- Use analytics to determine the most common devices our on-campus and off-campus users use when visiting the website.