SEO + UX: A Combined Strategy for Better Property Listings

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Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more

Conversion funnel analysis

Financial component conversion funnel analysis

Why “Download the App” Wasn’t Enough: A Conversion Investigation for a Fortune 500 Financial Institution The Problem A Fortune 500 financial institution’s Digital Tools team had a mystery on their hands. Some “Download the App” CTAs converted well. Others were ignored entirely. I led this engagement with another UX designer, partnering with SEO and Content … Read more