SEO + UX: A Combined Strategy for Better Property Listings

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Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more

Conversion funnel analysis

Financial component conversion funnel analysis

User Research Conversion Rate Optimization Motivation, Not Awareness A mixed-methods study of mobile app adoption for a Fortune 500 financial institution Overview A Fortune 500 financial institution had a problem: their website wasn’t converting visitors into mobile app users at the rate they expected. Some “Download the App” CTAs were performing well. Others were being … Read more