Service Type: User Experience

SEO + UX: A Combined Strategy for Better Property Listings

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Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more

Law Firm CRO

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Web Strategy Conversion Rate Optimization Leading a Multi-Year CRO Program for a National Law Firm from baseline UX improvements to measurable business growth Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s … Read more

Oswaldo Mendoza

UX Researcher & Designer