Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more
Leading a Multi-Year CRO Program for a National Law Firm from baseline UX improvements to measurable business growth Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s growing visibility. I joined the … Read more
Why “Download the App” Wasn’t Enough: A Conversion Investigation for a Fortune 500 Financial Institution The Problem A Fortune 500 financial institution’s Digital Tools team had a mystery on their hands. Some “Download the App” CTAs converted well. Others were ignored entirely. I led this engagement with another UX designer, partnering with SEO and Content … Read more
UX Strategist & CRO Specialist