Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more
Web Strategy Conversion Rate Optimization Leading a Multi-Year CRO Program for a National Law Firm from baseline UX improvements to measurable business growth Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s … Read more
User Research Conversion Rate Optimization Motivation, Not Awareness A mixed-methods study of mobile app adoption for a Fortune 500 financial institution Overview A Fortune 500 financial institution had a problem: their website wasn’t converting visitors into mobile app users at the rate they expected. Some “Download the App” CTAs were performing well. Others were being … Read more
UX Researcher & Designer